SpyFu vs. SERPstat
When it comes to digital marketing, knowing what your competition is doing is crucial. That's where tools like SpyFu and SERPstat come in handy. Both tools provide competitive intelligence data and help you craft better digital marketing strategies.
But which tool is better? That's what we'll explore in this post in an unbiased and factual comparison.
Pricing
Pricing is always a major factor when it comes to choosing marketing automation software. So let's start with that.
SpyFu offers three pricing plans – Basic, Professional, and Team. The Basic plan is $39 per month, Professional is $79 per month, and Team is $299 per month. On the other hand, SERPstat offers four pricing plans – Lite, Standard, Advanced, and Enterprise. The Lite plan starts at $69 per month, Standard is $149 per month, Advanced is $299 per month, and Enterprise is custom-priced.
When looking at prices head-to-head and taking into account the features and benefits offered, SERPstat appears to be more expensive. But ultimately, it depends on what features you require and how frequently you'll be using the tool.
WINNER: SpyFu
Features
Both SpyFu and SERPstat offer a wide range of features. Here are some of the features that each tool provides.
SpyFu
- SEO research and optimization
- PPC research and optimization
- Keyword research and tracking
- Domain and backlink analysis
- Competitor research
- Keyword grouping
SERPstat
- Keyword research and tracking
- Backlink analysis
- Rank tracking
- Site audit
- Competitor analysis
- PPC analysis
Both tools offer similar features, but SERPstat seems to have a stronger focus on SEO and site optimization. On the other hand, SpyFu has a stronger focus on PPC marketing.
WINNER: Tie
User Interface
User experience is important when deciding on a marketing automation tool. SpyFu has a clean and intuitive user interface with lots of graphs and visual aids. SERPstat's layout can take some getting used to, but it's fairly straightforward once you get the hang of it.
WINNER: SpyFu
Data Quality
Both tools provide accurate and relevant data. SpyFu claims to have the largest keyword database in the industry, while SERPstat states that they have a database of over 6 billion keywords. In our testing, we found that both tools provide similar results with few discrepancies.
WINNER: Tie
Customer Support
Customer support can be a lifesaver when facing technical issues or roadblocks during the use of a tool. Both SpyFu and SERPstat provide excellent customer support through email communication, phone support, and support forums.
WINNER: Tie
Final Verdict
Both SpyFu and SERPstat are solid marketing automation tools, and ultimately the best tool for you will depend on your specific business needs.
If you're looking for a more PPC-focused solution and have a limited budget, SpyFu is a good option for you. On the other hand, if SEO and site optimization are top of mind and you have a bigger budget, SERPstat is the way to go.
We hope this unbiased comparison has helped you in making an informed decision!